Thin Slice / Blog

What Should Be in an MVP (and What Should Wait for v2)?

By Audrey Graham3 min read
Short answer

An MVP should include only what a first customer needs to get the core result once: a way in, the core workflow, the data it needs and a way to pay if you are charging. Team features, dashboards, integrations, settings pages and mobile apps can almost always wait for v2.

Your feature list has 30 items, and every one feels essential. That list is the single biggest reason MVPs run over budget and launch late, or never launch at all.

The good news is that most of those features can wait, and your first customers will not miss them. Here is the short list an MVP actually needs, the features founders add too early, and a one-question test you can run on every item.

The MVP must-haves

  • A way in. Usually a simple login. Sometimes a magic link is enough.
  • The core workflow. The one path that delivers the result your customer is paying for.
  • The data that path needs. Only those tables. Not the reporting schema for year three.
  • A way to get paid, if you are charging from day one. A Stripe payment link is often enough.
  • Basic reliability. Error tracking, backups and a deploy you can repeat.

Features that can almost always wait

FeatureWhy it can wait
Team workspaces and rolesEarly customers are usually one person per account
Analytics dashboardsYou can pull numbers by hand for the first months
Settings and preferencesPick sensible defaults and change them on request
IntegrationsExport a CSV until customers ask for a specific tool
Native mobile appsA responsive web app works on phones
Notifications systemSend the few emails you need directly
Admin panelA database GUI works for the first few hundred users

Stuck deciding what to cut? I do this on every first call, and founders usually leave with a shorter list and a clearer plan.

Book a free scoping call →

A simple test for every feature

Ask: if this were missing, would my first customer fail to get the core result? If the answer is no, it goes on the v2 list. You can try this with the scope planner on the homepage.

Make the v2 list real

The v2 list is not a graveyard. Write each item down with a rough size and the customer signal that would move it up. When three customers ask for QuickBooks sync, it becomes the next slice.

Frequently asked questions

Should my MVP have a polished design?

It should be clean and trustworthy, especially if people pay for it. It does not need custom illustrations or animations.

Do I need an admin panel in my MVP?

Usually not. A direct database tool covers early admin tasks until you know which actions you repeat every day.

Should an MVP include payments?

If your business model is paid, yes. Taking money early is the strongest proof that the product is worth building further.

Get a second opinion on your feature list

Send me your feature list. On a free 30-minute call I will help you sort it into what ships now and what waits for v2, and you will get a written scope either way.

  • Free 30-minute call
  • Fixed price from $7,500
  • Live in four weeks
  • You own the code

I take on two to three builds at a time, so start dates fill up.

Book a free scoping call →